Trends & Insights2018-03-15T16:48:25+00:00

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Trends & Insights

Lead Response Management: 10 Things You Should Know

Generally speaking, the marketing department and the sales team of any business are two distinct entities. Though their duties are inextricably linked, the grey area between a lead being generated and it being converted into a sale has been uncharted territory, with companies relying on their experience and know-how to feel in the dark rather than cold, hard facts.

March 10th, 2018|Trends & Insights|

Contacting a Lead – Why Response Speed Is Crucial

Ever heard the expression “the early bird gets the worm”? Of course you have. Despite being a phrase that everyone is familiar with, and one that seems to ring true in every business sphere around the world, it’s staggering that a significant majority of companies neglect the message of this simple maxim when it comes to their own operations.

February 25th, 2018|Trends & Insights|