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In 2018, it’s vital that your website is easy to use on a mobile device. With over 2.5 billion smartphone users, mobile devices have overtaken desktop as the most used device for web browsing, so this is good justification to redo your website.
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There was a time – a simpler time – when marketing took a straightforward, easily explainable approach. Companies would identify their target market, isolate a series of key goals and then implement a strategy to achieve them. Hey presto – job done.
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Generally speaking, the marketing department and the sales team of any business are two distinct entities. Though their duties are inextricably linked, the grey area between a lead being generated and it being converted into a sale has been uncharted territory, with companies relying on their experience and know-how to feel in the dark rather than cold, hard facts.