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“The essence of strategy is choosing what not to do.”
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In 2018, it’s vital that your website is easy to use on a mobile device. With over 2.5 billion smartphone users, mobile devices have overtaken desktop as the most used device for web browsing, so this is good justification to redo your website.
The Death of Strategy, the Dawn of Tactics
There was a time – a simpler time – when marketing took a straightforward, easily explainable approach. Companies would identify their target market, isolate a series of key goals and then implement a strategy to achieve them. Hey presto – job done.
Lead Response Management: 10 Things You Should Know
Generally speaking, the marketing department and the sales team of any business are two distinct entities. Though their duties are inextricably linked, the grey area between a lead being generated and it being converted into a sale has been uncharted territory, with companies relying on their experience and know-how to feel in the dark rather than cold, hard facts.