1. Mobile Compatibility
It is vital that your website is easy to use on a mobile device. With over 2.5 billion smartphone users, mobile devices have overtaken desktop as the most used device for web browsing, so this is good justification to redo your website. Google has recently implemented a ‘Mobile First Index’, which means that the mobile compatibility of your website directly impacts how high your website shows up on results pages. This shows how being up to date with the latest improvements on your mobile site can directly influence your web traffic and lead generation.
2. Updated with latest web design trends
As the front page of your business, the first impressions of your website are vital to establish your company as professional, competitive, and ahead of the game in all aspects including design. Up and coming design trends such organic and oblique shapes, pervasive interactions and animations, floating navigation menus, video elements and more will contribute to making a good impression on your potential clients, which make it worth revamping your website in this way.
3. Content not communicating message anymore
Your content should be updated and accurately communicate the main values of your business. The tone and register should be updated and you should readdress how you communicate on your website in order to engage new visitors in the fastest time possible, taking into account the modern pace of the technological world. The content of your website is the most important part, since it determines how effective the website is, and should always be fresh and unique. Rebuilding your website allows your new content – be it text, video, or images – to be strategically placed in a way that is coherent with the design and other aspects of your website.
4. Target group expectations have changed
As is always the case in any industry, the needs and desires of consumers are constantly changing, and your website needs to reflect this in order to stay current and keep up. Every aspect of your business strategy needs to be constantly evolving, and your website is at the forefront of this. The user experience, the texts, the presentation of the products or services all need to be modified to meet the expectations of the consumer.
5. Social media integration
Nobody can deny the importance of social media in fostering meaningful customer relationships, creating successful marketing strategies and securing a strong online presence. But what’s the use in having social media pages if nobody can find them? It’s vital that your social media is firmly integrated in your main marketing channel, your website. Making your content shareable and your social media pages reachable is a free marketing tool which instantly gives you access to the 2.62 billion consumers and businesses on social media worldwide, not an opportunity to be missed!
6. Your website is old
It is recommended that you redesign every 2-3 years. Technology advancements occur fast, and by the end of this period your design is likely to have become outdated, unresponsive and incompatible. Your outdated website will not be able to take advantage of the new softwares and tactics being put out to increase your user experience and reach, you will simply be left behind.
As your business grows, it is likely that you will need to start adding new pages and information onto your website. If you try to mould an old website to fit your new needs, it can become a real mess, leading to slow loading times and important information being buried.
Many businesses try to avoid a website redesign for as long as possible due to fear of harming SEO. This does not have to be the case! By following a simple set of rules, a website can be fully redesigned whilst not only maintaining but also improving SEO ranking. A website refresh is key to boosting search visibility, making sure that your website is always easy to find by updating your content to include all the most commonly searched keywords.