Creating a marketing persona is an essential step in developing a successful marketing strategy for your business. By using your persona in your online marketing, prospecting, and sales efforts, you can attract the right audience, build brand awareness, and establish strong relationships with your customers. Remember to regularly update your persona to ensure it remains relevant and effective.

Your website needs to be visible to potential customers, and this is where search engine optimization (SEO) comes in.

In 2018, it’s vital that your website is easy to use on a mobile device. With over 2.5 billion smartphone users, mobile devices have overtaken desktop as the most used device for web browsing, so this is good justification to redo your website.

There was a time – a simpler time – when marketing took a straightforward, easily explainable approach. Companies would identify their target market, isolate a series of key goals and then implement a strategy to achieve them. Hey presto – job done.

Generally speaking, the marketing department and the sales team of any business are two distinct entities. Though their duties are inextricably linked, the grey area between a lead being generated and it being converted into a sale has been uncharted territory, with companies relying on their experience and know-how to feel in the dark rather than cold, hard facts.

Ever heard the expression “the early bird gets the worm”? Of course you have. Despite being a phrase that everyone is familiar with, and one that seems to ring true in every business sphere around the world, it’s staggering that a significant majority of companies neglect the message of this simple maxim when it comes to their own operations.